Partnering with the University of California, San Francisco (UCSF), the WISDOM Study is a pioneering research initiative aimed at revolutionizing breast screening practices. The study explores the benefits of personalized screening guidelines based on individual risk profiles, as opposed to the conventional uniform approach of recommending mammograms for all women at age 40.

'My Breast Health Starts Now' is more than a campaign; it's a commitment to transforming women's health. By embracing personalized approaches like genetic testing and tailored risk assessments, we challenge one-size-fits-all norms, offering smarter, individualized care.

Agency: Merit
Brand: UCSF